Social Media Archive

Pioneers of Digital London Launch at JWT & Facebook

Paul, Carolyn Everson, Mel and Andrew Sampson The fabulous people at JWT in London very kindly donated space for our UK book launch in London late last month. Such is the nature of a digital pioneers, most of the book’s subjects were on a jet plane somewhere in the world, but we managed to have […]

Phantom Text Messages and 10 Excerpts from our Pioneering Chapters

Happy New Year to you all! Hope you’ve managed to take a peek and some of the reviews we’ve been getting. They’re all hitting exactly the mark we were trying to reach with the book, and we hope there’ll be a few more to come (especially after our UK book launch reception at JWT’s offices […]

Pioneers of Digital Book Reviews and Coverage from 2012

2012 was a great year for us. We finished the book, we got through the editorial process, Kogan Page did a great job bringing the book to market on time in October and we have had lots and LOTS of really positive reviews and coverage including: USA Today – “Pioneers of Digital makes for compelling […]

Haiku Deck Sets Pioneers of Digital Free

We love new technology. We especially love simple, useful and beautiful technology. Click Anywhere to Advance Slides A current darling of the iPad App scene is Haiku Deck, a Seattle-based start up headed up by Adam Tratt. The tagline – “Set Your Story Free” – couldn’t be more apt as you scroll through our Pioneers […]

Pioneers of Digital is now PUBLISHED!

We’re pleased to announce that we are live on Amazon in both the UK and the US! Not sure there are too many better feelings than seeing your book “In Stock” on the world’s biggest retail website, so for now we’re both feeling pretty good! Thanks to those who have pre-ordered the book and to […]

Pioneers of Digital at Social Media Week London

Those lovely people at Social Media Week London have invited us to talk about the book at Google’s Campus in London on Tuesday 25th September at 2pm. Check out the session description here, and if you go and see Paul speak (Mel’s back home in Seattle), let us know what your think @DigiPioneers or on […]

Danny Sullivan – Helping Search Marketing Be “Legitimate and Valuable”

The third in our series of posts revealing our Pioneers of Digital is Danny Sullivan from Search Engine Land. A trail-blazer in the very important but often misunderstood (and underutilized) area of digital – Search Engine Marketing – Danny fell into journalism and SEO (Search Engine Optimization) through a burning passion to “understand things” by […]

The Future of TV via Ross Honey from Xbox

While is was in New York a couple of weeks ago for the Digital Content NewFronts, I finally got to meet Ross Honey who heads up advertising and entertainment on Xbox. Not only is he a great bloke (and an excellent presenter – he’ll be in Cannes with us for the advertising festival), he also […]

Book Interview: Optimize by Lee Odden from TopRankMarketing

One recurring theme in our book – Pioneers of Digital – centres around providing real value for customers on the web. More often than not, that value comes in the form of great content, but too many business owners and brands forget (or are unaware of) the nuts and bolts that, when put together, can […]