About Pioneers of Digital

Pioneers of Digital is a book written by Paul Springer and Mel Carson showcasing success stories from leaders in advertising, marketing, search and social media.

It profiles 20 of the world’s leading digital innovators and reveals the inspiration behind their success. Profiling ground-breakers in online media and communications, the book includes interviews, case studies and analysis telling the stories behind their breakthrough projects.

Pioneers is the first ever book about the people behind these advertising, marketing, search engine and social media ventures and defines the key ingredients and disciplines behind successful commercial 360 degree media online.…as described by the Pioneers themselves.

Pioneers of Digital was published globally in October 2012 by Kogan Page.

Buy the book Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search & Social Media