Pioneers Archive

Pioneers of Digital London Launch at JWT & Facebook

Paul, Carolyn Everson, Mel and Andrew Sampson The fabulous people at JWT in London very kindly donated space for our UK book launch in London late last month. Such is the nature of a digital pioneers, most of the book’s subjects were on a jet plane somewhere in the world, but we managed to have […]

Phantom Text Messages and 10 Excerpts from our Pioneering Chapters

Happy New Year to you all! Hope you’ve managed to take a peek and some of the reviews we’ve been getting. They’re all hitting exactly the mark we were trying to reach with the book, and we hope there’ll be a few more to come (especially after our UK book launch reception at JWT’s offices […]

Gurbaksh Chahal on ClickAgents, BlueLithium and RadiumOne

Number 9 in our Pioneer series reveal is Gurbaksh Chahal who has pioneered performance-based advertising three times over, learning valuable lessons on the way. His consistent successes with new technology make him an undisputed digital role-model. Chahal quit school to start his first company ClickAgents, a performance-based ad network which was sold after two years […]

Kyle McDonald and the Red Paperclip Trade Up

Next up in our Pioneer series reveal is Kyle McDonald who is an unconventional Pioneer. The mark he has made on Digital resulted from real-time split decisions and a belief in ‘the journey’ rather than pre-ordained objectives.  He became world-renowned as the ‘trade-up’ guy, who worked his way from one red paperclip (traded on Craig’s […]

New UK Event: Marketing Trends with Kogan Page and The British Library

With Pioneers of Digital launching in the UK next week, co-author, Paul Springer, will be at the British Library with a host of other marketing experts talking about the book during an event organised by our publisher Kogan Page on Friday 5th October. The trends discussed will be as follows: TREND #1 Joeri Van den […]

Vanessa Fox on Creating Google Webmaster Tools

Anyone who has used Google has been exposed to the groundbreaking work started by Vanessa Fox in 2005. That’s a lot of people. The 7th in our Pioneers of Digital series we’re blogging before the book launches in the UK and the US, is now founder of Nine By Blue, a Seattle-based marketing intelligence firm […]

Malcolm Poynton and Dove’s Campaign for Real Beauty

The 6th Pioneer in our reveal series is Malcolm Poynton, the inspirational Executive Creative Director at Ogilvy One (London) who brought the massive digital vision for Dove’s Campaign for Real Beauty to life. The project’s global ambition required an approach to digital that had never been achieved before. Poynton, a New Zealander with plenty of […]

Zhang Minhui from China’s Sohu.cn on Advertising to Half a Billion Users

Zhang Minhui is number five in our series….. Sohu.cn in China has the largest combined search, social and entertainment portals in the world. With over 505 million internet users – more than the entire population of the USA – Sohu contains many of the world’s most populated sites. Zhang Minhui managed Sohu’s brand advertising and commercial […]

Denzyl Feigelson – Apple iTunes Visionary & Artists Without a Label Founder

Number 4 in our series is Denzyl Feigelson, the iTunes Store music visionary who came up with the 99c download and devised a way for Artists Without A Label to drive their own careers . In earlier careers, he helped African artists working with singer-songwriter Paul Simon to break the US and became the first […]