October, 2012 - Archive

Gurbaksh Chahal on ClickAgents, BlueLithium and RadiumOne

Number 9 in our Pioneer series reveal is Gurbaksh Chahal who has pioneered performance-based advertising three times over, learning valuable lessons on the way. His consistent successes with new technology make him an undisputed digital role-model. Chahal quit school to start his first company ClickAgents, a performance-based ad network which was sold after two years […]

Kyle McDonald and the Red Paperclip Trade Up

Next up in our Pioneer series reveal is Kyle McDonald who is an unconventional Pioneer. The mark he has made on Digital resulted from real-time split decisions and a belief in ‘the journey’ rather than pre-ordained objectives.  He became world-renowned as the ‘trade-up’ guy, who worked his way from one red paperclip (traded on Craig’s […]