Creativity Archive

Phantom Text Messages and 10 Excerpts from our Pioneering Chapters

Happy New Year to you all! Hope you’ve managed to take a peek and some of the reviews we’ve been getting. They’re all hitting exactly the mark we were trying to reach with the book, and we hope there’ll be a few more to come (especially after our UK book launch reception at JWT’s offices […]

Haiku Deck Sets Pioneers of Digital Free

We love new technology. We especially love simple, useful and beautiful technology. Click Anywhere to Advance Slides A current darling of the iPad App scene is Haiku Deck, a Seattle-based start up headed up by Adam Tratt. The tagline – “Set Your Story Free” – couldn’t be more apt as you scroll through our Pioneers […]

Pioneers of Digital is now PUBLISHED!

We’re pleased to announce that we are live on Amazon in both the UK and the US! Not sure there are too many better feelings than seeing your book “In Stock” on the world’s biggest retail website, so for now we’re both feeling pretty good! Thanks to those who have pre-ordered the book and to […]

Kyle McDonald and the Red Paperclip Trade Up

Next up in our Pioneer series reveal is Kyle McDonald who is an unconventional Pioneer. The mark he has made on Digital resulted from real-time split decisions and a belief in ‘the journey’ rather than pre-ordained objectives.  He became world-renowned as the ‘trade-up’ guy, who worked his way from one red paperclip (traded on Craig’s […]

Malcolm Poynton and Dove’s Campaign for Real Beauty

The 6th Pioneer in our reveal series is Malcolm Poynton, the inspirational Executive Creative Director at Ogilvy One (London) who brought the massive digital vision for Dove’s Campaign for Real Beauty to life. The project’s global ambition required an approach to digital that had never been achieved before. Poynton, a New Zealander with plenty of […]

Jess Greenwood from R/GA on Creativity & “Being Interested”

Last week we revealed Avinash Kaushik from Google as one of our Pioneers of Digital. Today, we’re pleased to say Jess Greenwood, formerly from Contagious Magazine and now at R/GA, also agreed to be interviewed about her fantastic work at the London-based magazine and the growth of the publication and off-shoot divisions as “must go […]