March, 2012 - Archive

Invisible Mercedes F-CELL Hydrogen Fuel Video

A fabulous example of outdoor plus digital creating buzz on and offline. This Mercedes video has approaching 9 million views on YouTube at the time of publishing this post. Notice it’s just 90 seconds long. Probably about the best length for this kind of film to get people engaged and watch all the way through. […]

Follow Pioneers of Digital on Twitter

We wouldn’t be doing it right if we weren’t using Twitter to help market the book so we have an account there, as well as on Facebook. Take a peek at who we’re following and it’ll give you some idea who we profile in the book. The full list will be revealed over the next […]