Author Archive

Pioneers of Digital Now LIVE on Kindle UK

Amazon have flicked a switch and you can now pre-order your digital copy of the book so it downloads instantly next week when published in the UK. The launch date is 3rd October, with the US following on November 28th. If you have the slightest desire to get a copy then please pre-order now, as […]

Pioneers of Digital at Social Media Week London

Those lovely people at Social Media Week London have invited us to talk about the book at Google’s Campus in London on Tuesday 25th September at 2pm. Check out the session description here, and if you go and see Paul speak (Mel’s back home in Seattle), let us know what your think @DigiPioneers or on […]

Vanessa Fox on Creating Google Webmaster Tools

Anyone who has used Google has been exposed to the groundbreaking work started by Vanessa Fox in 2005. That’s a lot of people. The 7th in our Pioneers of Digital series we’re blogging before the book launches in the UK and the US, is now founder of Nine By Blue, a Seattle-based marketing intelligence firm […]

Malcolm Poynton and Dove’s Campaign for Real Beauty

The 6th Pioneer in our reveal series is Malcolm Poynton, the inspirational Executive Creative Director at Ogilvy One (London) who brought the massive digital vision for Dove’s Campaign for Real Beauty to life. The project’s global ambition required an approach to digital that had never been achieved before. Poynton, a New Zealander with plenty of […]

Zhang Minhui from China’s on Advertising to Half a Billion Users

Zhang Minhui is number five in our series….. in China has the largest combined search, social and entertainment portals in the world. With over 505 million internet users – more than the entire population of the USA – Sohu contains many of the world’s most populated sites. Zhang Minhui managed Sohu’s brand advertising and commercial […]

Denzyl Feigelson – Apple iTunes Visionary & Artists Without a Label Founder

Number 4 in our series is Denzyl Feigelson, the iTunes Store music visionary who came up with the 99c download and devised a way for Artists Without A Label to drive their own careers . In earlier careers, he helped African artists working with singer-songwriter Paul Simon to break the US and became the first […]

Danny Sullivan – Helping Search Marketing Be “Legitimate and Valuable”

The third in our series of posts revealing our Pioneers of Digital is Danny Sullivan from Search Engine Land. A trail-blazer in the very important but often misunderstood (and underutilized) area of digital – Search Engine Marketing – Danny fell into journalism and SEO (Search Engine Optimization) through a burning passion to “understand things” by […]

Jess Greenwood from R/GA on Creativity & “Being Interested”

Last week we revealed Avinash Kaushik from Google as one of our Pioneers of Digital. Today, we’re pleased to say Jess Greenwood, formerly from Contagious Magazine and now at R/GA, also agreed to be interviewed about her fantastic work at the London-based magazine and the growth of the publication and off-shoot divisions as “must go […]

Avinash Kaushik from Google “A Magnificent Opportunity”

As we promised last week, from now until the book’s launch, we’ll be giving you a more detailed sneak peek into the Pioneers of Digital we chose to profile and why their contributions to digital have been so important. Today we kick off with Avinash Kaushik, Google’s Digital Marketing Evangelist and author of hugely successful […]

Meet the Pioneers of Digital and Pre-Order the Book!

Click to see the updated site! With a little over two months before the book launches in the UK and three before US readers can get their hands on it, we’ve been busy working with the fabulous team at Bronco to update the Pioneers of Digital website and start answering the question we’ve been getting […]