Jess Greenwood from R/GA on Creativity & “Being Interested”
Last week we revealed Avinash Kaushik from Google as one of our Pioneers of Digital.
Today, we’re pleased to say Jess Greenwood, formerly from Contagious Magazine and now at R/GA, also agreed to be interviewed about her fantastic work at the London-based magazine and the growth of the publication and off-shoot divisions as “must go to” sources of industry creative inspiration and trends.
During a career that has had many twists and turns, Greenwood first became aware of the power of digital through a BBC comedy and the online community that grew up around it.
In her chapter, we’ll tell you what that show was, give you her sound advice for measuring the effectiveness of advertising online, and let you have some strong pointers as to what personal traits are needed to get into and survive in the industry.
To order the book visit this page Buy Pioneers of Digital Book and check back soon for insight into our next Pioneer!
Mel & Paul