Danny Sullivan – Helping Search Marketing Be “Legitimate and Valuable”


The third in our series of posts revealing our Pioneers of Digital is Danny Sullivan from Search Engine Land.

A trail-blazer in the very important but often misunderstood (and underutilized) area of digital – Search Engine Marketing – Danny fell into journalism and SEO (Search Engine Optimization) through a burning passion to “understand things” by taking those things apart and reassembling them, helping anyone keen to learn from him understand the essence of whatever “it” was in a much more accessible way.

The chapter charts from 1996 the inception and success of his former brainchild Search Engine Watch, how he launched some of the best attended digital conferences in the world, what happened when he invited a representative from Yahoo! to attend the first one in 1999, what he does with his Lego, and his mantra for success in a fast-paced industry like online advertising and internet marketing.

The book launches soon, so pre-order your copy now by visiting this page: Buy Pioneers of Digital Book and check back soon for number four out of our twenty digital pioneers.


Mel & Paul

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