Pioneers of Digital is a book showcasing success stories from leaders in advertising, marketing, search and social media.
It profiles 20 of the world’s leading digital innovators and reveals the inspiration behind their success. Profiling ground-breakers in online media and communications, the book includes interviews, case studies and analysis telling the stories behind their breakthrough projects.
Pioneers is the first ever book about the people behind these ventures and defines the key ingredients and disciplines behind successful commercial 360 degree media online.…as described by the Pioneers themselves.
Pioneers of Digital will be published globally in October 2012 by Kogan Page.
Professor Paul Springer is Head of Research & Postgrad Development for the Faculty of Design Media & Management at Buckinghamshire New University in the UK & author of the bestselling advertising book - Ads To Icons.
Mel Carson is Microsoft Advertising's Digital Marketing Evangelist. He has been writing and speaking about online advertising and social media at conferences and seminars all over the world since 2005.One recurring theme in our book - Pioneers of Digital – centres around providing real value for customers on the web. More often than not, that value comes in the form of great content, but too many business owners and brands forget (or are unaware of) the nuts and bolts that, when put together, can [...]
