Author Archive

Pioneers of Digital is on the Way to China

Yes! That’s right! Our publisher Kogan Page has just scored a deal with a Chinese book publisher to have our book translated and published in China. This is great news, especially for our Chinese pioneers, Angel Chen & Zhang Minhui, because it should give their amazing work in the region some much deserved credit on […]

Pioneers of Digital London Launch at JWT & Facebook

Paul, Carolyn Everson, Mel and Andrew Sampson The fabulous people at JWT in London very kindly donated space for our UK book launch in London late last month. Such is the nature of a digital pioneers, most of the book’s subjects were on a jet plane somewhere in the world, but we managed to have […]

Phantom Text Messages and 10 Excerpts from our Pioneering Chapters

Happy New Year to you all! Hope you’ve managed to take a peek and some of the reviews we’ve been getting. They’re all hitting exactly the mark we were trying to reach with the book, and we hope there’ll be a few more to come (especially after our UK book launch reception at JWT’s offices […]

Pioneers of Digital Book Reviews and Coverage from 2012

2012 was a great year for us. We finished the book, we got through the editorial process, Kogan Page did a great job bringing the book to market on time in October and we have had lots and LOTS of really positive reviews and coverage including: USA Today – “Pioneers of Digital makes for compelling […]

Haiku Deck Sets Pioneers of Digital Free

We love new technology. We especially love simple, useful and beautiful technology. Click Anywhere to Advance Slides A current darling of the iPad App scene is Haiku Deck, a Seattle-based start up headed up by Adam Tratt. The tagline – “Set Your Story Free” – couldn’t be more apt as you scroll through our Pioneers […]

Pioneers of Digital is now PUBLISHED!

We’re pleased to announce that we are live on Amazon in both the UK and the US! Not sure there are too many better feelings than seeing your book “In Stock” on the world’s biggest retail website, so for now we’re both feeling pretty good! Thanks to those who have pre-ordered the book and to […]

Gurbaksh Chahal on ClickAgents, BlueLithium and RadiumOne

Number 9 in our Pioneer series reveal is Gurbaksh Chahal who has pioneered performance-based advertising three times over, learning valuable lessons on the way. His consistent successes with new technology make him an undisputed digital role-model. Chahal quit school to start his first company ClickAgents, a performance-based ad network which was sold after two years […]

Kyle McDonald and the Red Paperclip Trade Up

Next up in our Pioneer series reveal is Kyle McDonald who is an unconventional Pioneer. The mark he has made on Digital resulted from real-time split decisions and a belief in ‘the journey’ rather than pre-ordained objectives.  He became world-renowned as the ‘trade-up’ guy, who worked his way from one red paperclip (traded on Craig’s […]

New UK Event: Marketing Trends with Kogan Page and The British Library

With Pioneers of Digital launching in the UK next week, co-author, Paul Springer, will be at the British Library with a host of other marketing experts talking about the book during an event organised by our publisher Kogan Page on Friday 5th October. The trends discussed will be as follows: TREND #1 Joeri Van den […]