Professor Paul Springer is Head of Research and Postgraduate Development for the Faculty of Design Media & Management at Buckinghamshire New University, UK.
Springer’s research addresses brand-consumer relationships and new approaches to mass communications. He has written for Thames & Hudson and Berg Press on branding and advertising. His bestselling book Ads to Icons, How Advertising Succeeds in a Multimedia Age received commendations from, amongst others, the Orange Choice Review.
Springer has written for Admap, Brand Strategy, Business Excellence (Moscow), China Advertising and commentated on new advertising in the UK for BBC Radio 5 Live. He co-devised the international Advertising Masters program for Bucks and leads doctoral programs on advertising, branding and new media research. Springer has advised the China Advertising Association, Beijing and has been selected to present research to, amongst others, Havas Media (global), R/GA (New York and London), Sunrise Industries (Guangzhou) and Crocus and Reliz (both Moscow). Springer is involved with various brand development projects for the forthcoming London and Sochi Olympic and Paralympic games.
Springer is founder of the commercial media research centre adComs, housed in The Gateway media centre at Bucks (operating since 2009, launched in November 2010). adComs exceeded £60k income within its first year and has been employed to research and dry-run campaigns for brands including O2, Tate & Lyle, McDonalds; agencies including Universal McCann, Leo Burnett and AIS as well as creating branding for the Creative Campus Initiative, Coca Cola white goods and music brands for label TC9. More at: www.adstoicons.com